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These tracking technologies are used to track the number and type of visits to our websites and mobile applications and its pages / screens as well as usage patterns, in order for us to ensure that all parts of our website and mobile applications are working properly. These technologies are used to provide anonymous, aggregated data on how web- and mobile-users interact with our websites or mobile applications.

These tracking technologies are used to enhance your user experience on our websites and mobile applications (i.e. screen layouts, preferred language and country location and to offer you personalized content that matches your interests)

These tracking technologies are used to (i) provide you with more relevant and useful advertising and to limit how many times you see an ad, (ii) help us improve the effectiveness of our advertising efforts and/or (iii) display Kilpatrick advertisements when you visit third-party websites with whom we have marketing relationships. They can be shared with vendors or advertisers.